F.C. Como Women announces friendly match with Olympique de Marseille
Como, December 28, 2024 – F.C. Como Women is delighted to announce an unmissable event for women’s football enthusiasts. On January 4, at the team’s training center, the Sport Village in Cislago (VA), a friendly match will take place closed-door between Como Women and Olympique de Marseille Women. The club will seize the opportunity to officially launch its jersey, featuring main sponsor WeAre8, and test an innovative broadcasting format aimed at boosting audience engagement by presenting the match through a fresh, storytelling-oriented approach.
Innovative Broadcasting with DAZN
The friendly match will be broadcast exclusively and globally, live on DAZN’s platform and the DAZN Women’s Football YouTube channel, allowing fans from around the world to follow the event comfortably from home. With this initiative, F.C. Como Women aims to expand its audience and promote women’s football beyond Italy through synergy with Olympique de Marseille.
During the match, Como Women will test new content formats designed to make the match experience even more engaging. This includes live interviews with players on the bench to capture emotions and strategies directly from the field, exclusive locker room footage providing behind-the-scenes insights, and unique content created to strengthen the bond between the audience and the athletes on the pitch.
The broadcast will be hosted by Victoire Cogevina Reynal, Co-CEO and Co-founder of Mercury/13, sharing behind-the-scenes stories of players from both teams, with live interviews with bench players and exclusive footage. This innovative approach will make the event truly unique, with significant potential for visibility and audience engagement.
Words from F.C. Como Women
“In recent months, F.C. Como Women has taken significant steps toward redefining women’s football. We’ve invested in new facilities, including a state-of-the-art gym, and established prestigious partnerships such as the one with Nike. Thanks to international sponsors like WeAre8, we’re building a unique environment that celebrates diversity: our athletes represent 12 different nations, and five languages are spoken here in Cislago,” said Elena Mirandola, CEO of the club.
“This friendly match against Olympique de Marseille is a key moment to showcase these advancements and experiment with an innovative broadcasting format that highlights the human stories of our players. We want to demonstrate that women’s football is a world of its own, rich with passion, determination, and inspiring stories. This event is an opportunity to engage a growing audience and continue to give voice to the uniqueness of our sport.”
About Olympique de Marseille Women
Representing the women’s section of the only French club to win the Champions League in 1993, the Olympiennes currently compete in the Seconde Ligue, the second division of French football. The Olympique de Marseille Women’s team won the second-division title during the 2015–2016 season.
“This is a fantastic opportunity for us to face F.C. Como Women. We have great ambitions for this season and are aiming for promotion to the Arkema Premier League as soon as possible,” said Stefano Petruzzo, CEO of the French club.
“Playing matches like this helps us get accustomed to the highest level and raises our standards. Most importantly, it’s a great opportunity to showcase women’s football and give it the spotlight it deserves.”
