25.11.24Club news

F.C. Como Women’s Exclusive London Watch Party in partnership with DAZN

London, 25th November 2024 – On Sunday, 24th November, The Atrium at 180 Strand became the epicenter of a first-of-its-kind women’s football experience, as Mercury/13 and DAZN joined forces to host an exclusive watch party for the highly anticipated match between F.C. Como Women and Juventus Women. With an enthusiastic and select audience in attendance, the event was more than just a match; it celebrated a new era of women’s football.

The event, held in Mercury/13’s new London headquarters, 180 Strand, welcomed guests dressed in a “black & white elegance” dress code. A giant high-definition screen ensured that attendees experienced every minute of the action in full glory, while the exclusive atmosphere kept the energy levels high throughout. Gone were the pints and pub stools—champagne flutes, cannolis, velvet sofas, and a spirited, predominantly female crowd that redefined the football viewing experience.

Mercury/13 Co-CEO Victoire Cogevina Reynal set the stage with a compelling opening speech. Framing the match as a modern-day David vs. Goliath story, Victoire highlighted F.C. Como Women’s role as the determined underdog facing Serie A leaders and 127-year-old football powerhouse Juventus.


DAZN x F.C. Como Women Partnership 

At half time, DAZN’s co-CEO of Women’s Sport, Hannah Brown, also announced a partnership with F.C. Como Women to aggregate women’s content on the DAZN platform. This collaboration will provide fans of women’s football access to F.C. Como Women’s team content and exclusive club benefits within DAZN’s free women’s football environment. DAZN and FCCW will also collaborate on marketing and brand partnership initiatives – developing new and innovative ways to connect brands to the club’s fans globally.

With this partnership, DAZN will create a dedicated FCCW rail within its free women’s football environment, marking a significant step in the evolution of sports media and fan engagement. Both organizations are committed to delivering unparalleled access to content for fans, ensuring a front-row seat to what has already been a thrilling inaugural season for FCCW under Mercury/13’s ownership. 

“At Mercury/13 and DAZN, we proudly offer a different experience for women’s football fans. This was more than just a watch party – an opportunity to connect, celebrate, and enjoy the talent and passion that defines these teams. “F.C. Como Women have shown incredible resilience and determination this season. Their ability to compete at the highest level, even against some of the top teams in the league, is a testament to the hard work and passion that drives this club. It’s more than just football here—it’s about building something meaningful for the future of women’s sport in Italy and Europe. The team’s spirit, both on and off the pitch, sets them apart and makes them such an exciting side to watch.” Victoire Cogevina Reynal, Co-Ceo and Co-Founder Mercury/13 said.

Hannah Brown, Co-CEO of Women’s Sport at DAZN, said: “DAZN’s partnership with F.C. Como Women marks the beginning of the club and DAZN bringing a richer content experience to our platform and channels. It is a great example of how collaboration accelerates progress. The DAZN multi-platform distribution network will amplify the voice of the club and its players beyond our live Serie A Femminile coverage, working with brands who want to be part of the club’s unique story. Sitting alongside our set of top-class women’s football rights, partnerships such as this allow us to bring the very best experiences to the game’s growing fanbase. We’re looking forward to what we can do together.”

DAZN elevated the viewing experience of action from FCCW for fans for the launch by doubling the number of cameras used to film the club’s game. FCCW also shared information on the club’s key players with DAZN, enhancing the way in which FanZone was brought to life for the match on DAZN’s platform to further encourage fan engagement.

FCCW content will be available alongside free live and on-demand matches from the top women’s football competitions in the world, including UEFA Women’s Champions League, Liga F, Arkema Première Ligue, Serie A Femminile, and Frauen Bundesliga.

Victoire Cogevina Reynal. Photo Credits: Charles Odugbesan

Serie A Femminile: A Glimpse into the Competition

The Serie A Femminile is Italy’s premier women’s football league, featuring elite teams such as Juventus, AC Milan, Fiorentina, and AS Roma, among others. The league follows a format with ten teams, each playing home and away fixtures. At the end of the season, the top five teams play for the Italian Championship as well as qualification for the coveted European competitions, while the five teams finishing at the bottom of the table fight against relegation to Serie B.  


Match Highlights:

Como Women’s impressive winning streak concluded in a tough 4-1 loss to Juventus in Serie A's 11th matchday. Despite an early lead through Kerr’s goal, Juventus showcased their dominance, equalizing shortly after and securing the win with goals from Girelli, Caruso, and Schatzer. Coach Stefano Sottili commended his team’s effort, highlighting the impact of injuries and forced substitutions while describing the result as harsh. Como Women now prepare to face Roma on December 6, aiming to bounce back against another top-tier opponent.

Event Highlights:

On Sunday, 24th November 2024, at 16:00hrs, The Atrium at 180 Strand—Mercury/13’s new London headquarters—set the stage for an elegant celebration of football, bringing together seasoned enthusiasts and new fans alike. With its refined ambiance, the venue provided a striking backdrop for elite football, drawing an audience of sporting personalities, influencers, brands, and members of the press. The atmosphere was a perfect blend of glamour and passion for the game.

The event offered live match coverage and opportunities for fans to connect via DAZN’s FanZone on iPads, elevating the day’s excitement. Premium catering and impeccable service from the 180 Strand team added to the memorable experience, with carefully curated Italian beverages and delicacies enhancing the occasion.

This event underscored Mercury/13 and DAZN’s shared mission to amplify women’s football, delivering high-quality content and reimagining how fans engage with the sport in dynamic, inclusive spaces.

Photo Credits: Charles Odugbesan

About Mercury/13 

Mercury/13 is a multi-club ownership group focused on acquiring controlling stakes in European professional women’s football teams. The vision is to become the industry standard of women’s football ownership by identifying and investing in the next decade’s super clubs and fueling their commercial power to attract a massive yet underserved market: women.

The group's acquisition strategy is based on the fundamental principle that women's football is a different game, and fans want a different experience. Led by Victoire Cogevina Reynal and Mario Malavé, the group comprises seasoned executives with successful track records in sports, investment, and technology. 

The founding team is positioned with unique backgrounds, experience, and skills to become the leading player in this space: Luis Vicente, former FIFA Chief Innovation Officer, Eniola Aluko MBE, ex Chelsea & England National Team and former founding Sporting Director of Aston Villa women & Angel City FC, Nancy Hensley former CPMO, Stats Perform and CDO, IBM, Ebru Koksal, former CEO and Board Member of Turkish football club Galatasaray’s and currently the chair of Women in Football, Michael Broughton who co-founded Sports Innovation Partners and has over 22 years of sports experience with deep expertise in media and operations. As well as Brigit Lee, a tech executive currently with Sony PlayStation and formerly at Amazon and Best Buy, with 25 years of experience working forging strategic partnerships and developing new, innovative commercial business models.

About F.C. Como Women

F.C. Como Women is the first club in the portfolio of Mercury/13 and one of the few independent professional women’s football teams in Italy. Founded as Como 2000 in 1997, the club has grown steadily, earning promotion after promotion until reaching the prestigious Serie A. S.S.D. F.C. Como Women was established in 2020 by president Stefano Verga under the sports title of Riozzese Como and became the current F.C. Como Women in the 2021/2022 season, the year in which the club achieved its historic promotion to Serie A. This remarkable achievement coincided with the inaugural season of professionalism in Italian women’s football.

With a rapidly expanding youth sector, which includes a flourishing academy with U19, U17, U15, U12, and U11 teams, and a historic 2024 ahead, the new F.C. Como Women brand is ready to redefine the future of football.

About DAZN

DAZN is the home of European football, women’s football, boxing & MMA, and the NFL in more than 200 markets. DAZN is building the ultimate sports entertainment platform based on premium sports rights, world-leading technology, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialize, buy tickets and merchandise, all in one place, with one account, one wallet and on one app. For more information on DAZN, our products, people, and performance, visit www.dazngroup.com.