"The Irreplaceable Security of a No-Bounce Bra"

MAAREE, a brand built on empowering women to reach their full potential, is proud to announce its partnership with F.C. Como Women. Founded by Mari, a former sports bra performance tester, MAAREE was born out of her personal frustration with the limitations of existing sports bras. Despite testing some of the biggest brands under laboratory conditions, Mari found that she and many other women struggled to find a sports bra that provided the right balance of support, comfort, and style.

Through her extensive testing, Mari discovered that most sports bras focused solely on reducing downward motion, ignoring the reality that breasts move in all directions during physical activity. This insight revealed a significant gap in the market and highlighted a lack of understanding among brands about the real needs of women in sports.

Determined to create a solution, Mari took matters into her own hands. After a DIY session at home—crafting the first prototype by sewing second-hand belts onto an existing sports bra—MAAREE's signature Overband® was born. This innovative feature provides superior support by controlling upward motion, revolutionising the sports bra industry.

"As I was running one day, wearing a sports bra from one of the biggest brands, I hovered my hands above my chest and was mortified by the amount of bounce I was experiencing," said Mari. "I couldn’t believe this was considered acceptable support. I knew something had to change."

Since its founding, MAAREE has been on a mission to break down the barriers women face in exercise. The brand’s focus on engineering, rather than fashion, has allowed it to design sports bras that deliver both comfort and performance, empowering women to lead confident, active lives.

Many women still lack the proper tools and support to exercise freely and comfortably,leading to lower participation rates in sports and physical activity. MAAREE is committed to addressing this gender gap by providing innovative, high-performance sports bras that enable women to engage in exercise without worry.

This partnership with F.C. Como Women underscores MAAREE's dedication to pushing the boundaries of women’s sports apparel. Together, they aim to create visibility for women's sports and inspire more women to lead healthy, active lives.

A quote from F.C. Como Women about the partnership: "Our company is committed to supporting women-led ventures and initiatives that strive to improve conditions for women in all aspects. We aim to equip our professional players with the best tools to boost their confidence on the field and provide comprehensive support off the field. Ensuring they feel comfortable, safe, and able to perform at their best is a priority for us. We deeply value our team, and by introducing this technology, we can further enhance their performance. MAAREE, a brand built on years of research, technology, and testing, is a perfect fit for this goal. We are grateful to its creator for partnering with F.C. Como Women," said Elena Mirandola CEO at F.C. Como Women.

MAAREE's relentless drive for improvement sets it apart in the industry. The brand's commitment to providing superior performance is evident in every design, setting a new standard for women's sports bras. "We’re not satisfied until we resolve the issues surrounding all women’s sports apparel," said Mari. "It's time sports bras did more for us."

This partnership marks an important step in MAAREE’s journey to empower women on and off the field, aligning perfectly with F.C. Como Women’s own mission of fostering growth and inclusivity in women’s football.